Before forming On Tour PR in 2005, Renee Pfefer worked for 16 years at Columbia Records. During that time, she created the tour publicity position and handled tour press campaigns for the biggest artists on the label, including Bob Dylan, Pink Floyd, Billy Joel, Aerosmith, Beyonce, Jessica Simpson, Destiny’s Child, James Taylor, and many other top acts in the business including Train, Jeff Buckley, Shawn Colvin, Bruce Cockburn, Toad the Wet Sprocket, Phil Lesh & Friends, Soul Asylum and Our Lady Peace. In addition, she handled publicity for the 2004 Great High Mountain Tour (led by Alison Krauss & Union Station and others featured on the “O Brother, Where Art Thou?” and “Cold Mountain” soundtracks) and the high-profile summer music festival Gathering of the Vibes.
Since then, Renee Pfefer and On Tour PR have handled tours for Tedeschi Trucks Band, Celtic Woman, Rosanne Cash, Amos Lee, Lyle Lovett, Trey Anastasio, Donovan, Roger Hodgson, Bruce Hornsby, The Gin Blossoms, Cake, Alejandro Escovedo and many others.
In 2021, Renee Pfefer founded Volunteer Louder, an initiative to mobilize music fans to volunteer together as a force for positive social change. Follow her campaigns at www.volunteerlouder.com
Photos with clients over the years…
At New York Stock Exchange for closing bell with Celtic Woman
With Pete Seeger at Beacon Theatre
With Susan Tedeschi and Derek Trucks
With Amos Lee at Capitol Theatre, Port Chester
With Lyle Lovett at Late Night with David Letterman
With Liza Minnelli on Broadway
With Beyonce at Wells Fargo Center, Philadelphia
With John Legend, Ruth Eckerd Hall, Tampa
With Jessica Simpson, Radio City Music Hall
With Dennis McNally, Gathering of the Vibes, Bridgeport
With “Sugarman” Rodriguez at Beacon Theatre
SiriusXM visit with Sharon Jones, Susan Tedeschi and Derek Trucks 2015
With Smokey Robinson, Beacon Theatre